And we understand why! Here's a detailed analysis of the most popular dietary supplements searched for on Google.
Vitamin D
Vitamin D, often referred to as the "sunshine vitamin," is one of the most sought-after dietary supplements due to its versatility and critical importance for health. Primarily known for its role in calcium absorption and bone health, modern research has revealed its involvement in optimal immune system function, mood regulation, and the prevention of many chronic diseases. Vitamin D deficiency is surprisingly common, affecting up to 40% of the global population, particularly in regions with low sunlight or among people who spend little time outdoors.
Liposomal Vitamin D - Zooki
Hello Sunshine Vitamin D Patch - Barrier
Liposomal Vitamin D Capsules - Zooki
Vitamin D3+K2 Gummies - Mary Ruth's
Magnesium
Magnesium plays a fundamental role in over 300 enzymatic reactions in the body. This essential mineral is particularly valued for its calming effect on the nervous system, making it a valuable ally against chronic stress, anxiety, and sleep disorders that affect a growing proportion of the population. Magnesium deficiency has become common in our modern society due to the depletion of agricultural soils and a processed diet. Its benefits also extend to muscle function (preventing cramps and tension), regulating blood sugar, maintaining a stable heart rate, and preventing migraines.
Transcutaneous magnesium - Kiki Health
Liposomal Magnesium - Zooki
Liposomal Magnesium Capsules - Zooki
Liquid Ionic Magnesium Concentrate - Kiki Health
Omega-3
Omega-3s are one of the most sought-after supplement categories due to their profound impact on virtually every aspect of human health. These essential polyunsaturated fatty acids, primarily EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), are sought after for their powerful anti-inflammatory properties and their crucial role in brain development and function. Interest in omega-3s is growing as studies confirm their effectiveness in preventing cardiovascular disease, lowering triglycerides, improving cognitive health, and supporting mental health, including reducing depressive symptoms. Contemporary research is also exploring their potential in the management of autoimmune and inflammatory diseases.
Krill Oil - Kiki Health
Probiotics
Probiotics are among the most sought-after supplements, reflecting the growing interest in the gut microbiome and its impact on overall health. These live microorganisms, primarily beneficial bacteria and certain yeasts, are touted for their ability to restore and maintain the balance of intestinal flora often disrupted by stress, an unbalanced diet, antibiotic use, or various environmental factors. The explosion in probiotic popularity coincides with the accumulation of scientific studies shedding light on the gut-brain axis and the central role of the microbiome in immune system function, mood regulation, weight management, and even skin health.
Liquid Probiotic - Mary Ruth's
Body Biotics - Kiki Health
SuperBelly Acai Pomegranate - Blume
Wondergreens Superfood Gummies - Plant People
The Super Elixir Pineapple & Lemon - WelleCo
Zinc
Zinc plays a crucial role in the optimal functioning of the immune system. This essential mineral is involved in over 300 enzymatic reactions in the body and is actively involved in cell division, wound healing, and protein and nucleic acid metabolism. In the field of dermatology, its anti-inflammatory and antioxidant properties make it a valuable ally against acne, rosacea, and other inflammatory skin conditions. Research also shows growing interest in its role in neurological and cognitive health, with recent studies suggesting that adequate zinc levels may help prevent or slow age-related cognitive decline. Zinc deficiency is relatively common, particularly among vegetarians, the elderly, and those with chronic digestive disorders.
Liquid Ionic Zinc Concentrate - Kiki Health
The Immune Elixir - WelleCo
Vitamin C
Vitamin C remains one of the world's most sought-after supplements, retaining its historical popularity while attracting renewed interest in light of contemporary research on its multiple functions in the body. Well known for its role in immune support, this vitamin acts as a powerful antioxidant that neutralizes free radicals, thus protecting cells from oxidative stress and premature aging. Its involvement in collagen synthesis makes it an essential nutrient for healthy skin, joints, bones, and blood vessels. Liposomal formulations are particularly gaining popularity for their superior absorption.
Citrus-Orange Liposomal Vitamin C - Zooki
Liposomal vitamin C - Cymbiotika
Liposomal Vitamin C Capsules - Zooki
Vitamin C - Kiki Health
Ashwagandha
Ashwagandha (Withania somnifera) is among the fastest-growing supplements in terms of online searches, illustrating the growing interest in adaptogens and traditional Ayurvedic medicine. This ancient plant, used for over 3,000 years in Indian tradition, has captivated Western attention for its remarkable ability to help the body adapt to physiological and psychological stress. Modern clinical studies confirm its anxiolytic properties and its effectiveness in reducing the stress hormone cortisol, while balancing the hypothalamic-pituitary-adrenal axis, which is often disrupted by the chronic stress characteristic of our contemporary lifestyle. Ashwagandha is also attracting considerable interest for its positive effects on energy and vitality without causing the unwanted stimulating effects associated with caffeine or other stimulants.
Ashwagandha - Anima Mundi
Stress - Terraphy
Calm - Good
Mental Performance Elixir - Magic Mind
Wondercalm Mushroom Gummies - Plant People
Golden Moon Milk - Anima Mundi
Proteins
Its popularity is due to the importance of protein in the daily diet, not only for muscle development, but also for satiety, weight control, recovery after exercise and maintenance of muscle mass during aging.
Nourishing Protein Chocolate - WelleCo
Qi Energy + Protein - Anima Mundi
Pea protein - Kiki Health
Hemp Protein - Kiki Health
Collagen
Collagen has emerged as one of the most sought-after dietary supplements in recent years, fueled by the craze for inner beauty and healthy aging. This structural protein, the most abundant in the human body, forms the fundamental matrix of skin, joints, bones, tendons, and ligaments. The explosive interest in collagen supplementation coincides with the realization that its natural production declines by approximately 1% per year from the age of 25, contributing to visible signs of aging such as wrinkles, loss of skin elasticity, and weakened joints. Recent scientific research has significantly bolstered its credibility, with clinical studies demonstrating its measurable benefits on skin hydration and elasticity, bone density, and joint comfort. Types I and III are favored for skin, hair, and nails, while Type II primarily targets joint health.
Premium Marine Collagen - Shore Magic
Holi (Mane) – Agent Natur
Super Strength Collagen 11000mg – Zooki
Collagen Capsules – Kiki Health
Collagen Beauty Powder Blend – Kiki Health
Collagen 5000mg – Zooki
Turmeric
This golden spice, a mainstay of Ayurveda and traditional Chinese medicine for millennia, has attracted exceptional scientific interest, with over 15,000 published studies exploring its medicinal properties. Its major appeal lies in its potent natural anti-inflammatory properties, comparable in some studies to those of conventional anti-inflammatory drugs, but without their long-term gastric or cardiovascular side effects. This potential makes it a particularly sought-after supplement for chronic inflammatory conditions such as arthritis, but also for sports recovery and post-exercise pain management. Online searches reflect growing curiosity about its neurological applications, with preliminary studies suggesting promising neuroprotective effects and preventative potential against age-related cognitive decline.
Liposomal Turmeric - Zooki
Turmeric Latte - Blume
Turmeric powder - Kiki Health
Golden Moon Milk - Anima Mundi
CBD Aqua + - Kiki Health
Turmeric Elixir - Rhodista
Vitamin B12
This essential water-soluble vitamin plays a crucial role in red blood cell formation, neurological function, and DNA synthesis, making it an essential nutrient for maintaining cellular energy and vitality. Interest in B12 has increased significantly with the rise of vegetarian and vegan diets, as this vitamin is naturally present almost exclusively in animal products (meat, fish, dairy, eggs), creating a need for supplementation in these populations. Symptoms of vitamin B12 deficiency include persistent fatigue, muscle weakness, neurological disorders such as tingling in the extremities, mood disturbances, and cognitive impairment.
Liposomal Vitamin B12 Capsules - Zooki
Vitamin B Complex - Kiki Health
Energy Boost - Vitamin B12 Patches - Barrier
Vitamin D3+B12 Gummies - Mary Ruth's
Creatine
Its primary mechanism of action is to rapidly regenerate ATP, the primary cellular energy fuel, significantly improving strength, power, and muscular endurance during both short-term and intense efforts. An emerging trend concerns its neuroprotective and cognitive effects, with preliminary studies suggesting that creatine supplementation may improve executive functions, memory, and information processing, particularly under conditions of cognitive stress or sleep deprivation. Women have a high need for creatine, especially after menopause, when natural creatine levels decline in parallel with the drop in estrogen.
Creatine + Liposomal - Cymbiotika
Iron
Iron deficiency is the most common nutritional deficiency. This essential mineral plays a fundamental role in oxygen transport via the hemoglobin of red blood cells and in cellular energy production through numerous metabolic pathways. Interest in iron supplements is particularly high among women of reproductive age, who regularly lose iron during menstruation and whose daily requirements are almost twice those of men.
Liquid Ionic Iron Concentrate - Kiki Health
Spirulina
Spirulina is among the most sought-after superfoods. Its exceptionally dense nutritional composition makes it a unique dietary supplement, containing between 55% and 70% complete protein (including all essential amino acids), a wealth of vitamins (particularly B vitamins and beta-carotene), minerals (iron, magnesium, potassium) and rare phytonutrients such as phycocyanin, a blue pigment with remarkable antioxidant and anti-inflammatory properties. In the field of athletic performance, it is attracting attention for its ability to improve endurance and accelerate recovery, thanks in particular to its antioxidant effects that combat the oxidative stress generated by intense exercise. Spirulina has demonstrated an ability to bind to heavy metals and other environmental toxins to facilitate their elimination.
Spirulina Powder - Kiki Health
Spirulina Tablets - Kiki Health
Wondergreens Superfood Gummies - Plant People
Melatonin
Melatonin is generating considerable interest, reflecting growing concerns about sleep quality in our modern society, exposed to artificial light, digital screens, and irregular lifestyles that disrupt our natural circadian cycles. Often referred to as the "sleep hormone," this endogenous substance is naturally secreted by the pineal gland in response to darkness, orchestrating our sleep-wake cycle and synchronizing our internal biological clock. It offers a natural alternative to conventional sleep aids with fewer side effects and no risk of addiction. Beyond its well-established chronobiotic effects, recent scientific research has highlighted melatonin's remarkable antioxidant potential, capable of directly neutralizing various free radicals and stimulating the activity of endogenous antioxidant enzymes, prompting research into its potential applications in the prevention of cellular aging and various degenerative diseases.
Big Sleep - Melatonin Patch - Barrier
The 15 most searched supplements on Google
And we understand why! Here's a detailed analysis of the most popular dietary supplements searched for on Google.
Vitamin D
Vitamin D, often referred to as the "sunshine vitamin," is one of the most sought-after dietary supplements due to its versatility and critical importance for health. Primarily known for its role in calcium absorption and bone health, modern research has revealed its involvement in optimal immune system function, mood regulation, and the prevention of many chronic diseases. Vitamin D deficiency is surprisingly common, affecting up to 40% of the global population, particularly in regions with low sunlight or among people who spend little time outdoors.
Liposomal Vitamin D - Zooki
Hello Sunshine Vitamin D Patch - Barrier
Liposomal Vitamin D Capsules - Zooki
Vitamin D3+K2 Gummies - Mary Ruth's
Magnesium
Magnesium plays a fundamental role in over 300 enzymatic reactions in the body. This essential mineral is particularly valued for its calming effect on the nervous system, making it a valuable ally against chronic stress, anxiety, and sleep disorders that affect a growing proportion of the population. Magnesium deficiency has become common in our modern society due to the depletion of agricultural soils and a processed diet. Its benefits also extend to muscle function (preventing cramps and tension), regulating blood sugar, maintaining a stable heart rate, and preventing migraines.
Transcutaneous magnesium - Kiki Health
Liposomal Magnesium - Zooki
Liposomal Magnesium Capsules - Zooki
Liquid Ionic Magnesium Concentrate - Kiki Health
Omega-3
Omega-3s are one of the most sought-after supplement categories due to their profound impact on virtually every aspect of human health. These essential polyunsaturated fatty acids, primarily EPA (eicosapentaenoic acid) and DHA (docosahexaenoic acid), are sought after for their powerful anti-inflammatory properties and their crucial role in brain development and function. Interest in omega-3s is growing as studies confirm their effectiveness in preventing cardiovascular disease, lowering triglycerides, improving cognitive health, and supporting mental health, including reducing depressive symptoms. Contemporary research is also exploring their potential in the management of autoimmune and inflammatory diseases.
Krill Oil - Kiki Health
Probiotics
Probiotics are among the most sought-after supplements, reflecting the growing interest in the gut microbiome and its impact on overall health. These live microorganisms, primarily beneficial bacteria and certain yeasts, are touted for their ability to restore and maintain the balance of intestinal flora often disrupted by stress, an unbalanced diet, antibiotic use, or various environmental factors. The explosion in probiotic popularity coincides with the accumulation of scientific studies shedding light on the gut-brain axis and the central role of the microbiome in immune system function, mood regulation, weight management, and even skin health.
Liquid Probiotic - Mary Ruth's
Body Biotics - Kiki Health
SuperBelly Acai Pomegranate - Blume
Wondergreens Superfood Gummies - Plant People
The Super Elixir Pineapple & Lemon - WelleCo
Zinc
Zinc plays a crucial role in the optimal functioning of the immune system. This essential mineral is involved in over 300 enzymatic reactions in the body and is actively involved in cell division, wound healing, and protein and nucleic acid metabolism. In the field of dermatology, its anti-inflammatory and antioxidant properties make it a valuable ally against acne, rosacea, and other inflammatory skin conditions. Research also shows growing interest in its role in neurological and cognitive health, with recent studies suggesting that adequate zinc levels may help prevent or slow age-related cognitive decline. Zinc deficiency is relatively common, particularly among vegetarians, the elderly, and those with chronic digestive disorders.
Liquid Ionic Zinc Concentrate - Kiki Health
The Immune Elixir - WelleCo
Vitamin C
Vitamin C remains one of the world's most sought-after supplements, retaining its historical popularity while attracting renewed interest in light of contemporary research on its multiple functions in the body. Well known for its role in immune support, this vitamin acts as a powerful antioxidant that neutralizes free radicals, thus protecting cells from oxidative stress and premature aging. Its involvement in collagen synthesis makes it an essential nutrient for healthy skin, joints, bones, and blood vessels. Liposomal formulations are particularly gaining popularity for their superior absorption.
Citrus-Orange Liposomal Vitamin C - Zooki
Liposomal vitamin C - Cymbiotika
Liposomal Vitamin C Capsules - Zooki
Vitamin C - Kiki Health
Ashwagandha
Ashwagandha (Withania somnifera) is among the fastest-growing supplements in terms of online searches, illustrating the growing interest in adaptogens and traditional Ayurvedic medicine. This ancient plant, used for over 3,000 years in Indian tradition, has captivated Western attention for its remarkable ability to help the body adapt to physiological and psychological stress. Modern clinical studies confirm its anxiolytic properties and its effectiveness in reducing the stress hormone cortisol, while balancing the hypothalamic-pituitary-adrenal axis, which is often disrupted by the chronic stress characteristic of our contemporary lifestyle. Ashwagandha is also attracting considerable interest for its positive effects on energy and vitality without causing the unwanted stimulating effects associated with caffeine or other stimulants.
Ashwagandha - Anima Mundi
Stress - Terraphy
Calm - Good
Mental Performance Elixir - Magic Mind
Wondercalm Mushroom Gummies - Plant People
Golden Moon Milk - Anima Mundi
Proteins
Its popularity is due to the importance of protein in the daily diet, not only for muscle development, but also for satiety, weight control, recovery after exercise and maintenance of muscle mass during aging.
Nourishing Protein Chocolate - WelleCo
Qi Energy + Protein - Anima Mundi
Pea protein - Kiki Health
Hemp Protein - Kiki Health
Collagen
Collagen has emerged as one of the most sought-after dietary supplements in recent years, fueled by the craze for inner beauty and healthy aging. This structural protein, the most abundant in the human body, forms the fundamental matrix of skin, joints, bones, tendons, and ligaments. The explosive interest in collagen supplementation coincides with the realization that its natural production declines by approximately 1% per year from the age of 25, contributing to visible signs of aging such as wrinkles, loss of skin elasticity, and weakened joints. Recent scientific research has significantly bolstered its credibility, with clinical studies demonstrating its measurable benefits on skin hydration and elasticity, bone density, and joint comfort. Types I and III are favored for skin, hair, and nails, while Type II primarily targets joint health.
Premium Marine Collagen - Shore Magic
Holi (Mane) – Agent Natur
Super Strength Collagen 11000mg – Zooki
Collagen Capsules – Kiki Health
Collagen Beauty Powder Blend – Kiki Health
Collagen 5000mg – Zooki
Turmeric
This golden spice, a mainstay of Ayurveda and traditional Chinese medicine for millennia, has attracted exceptional scientific interest, with over 15,000 published studies exploring its medicinal properties. Its major appeal lies in its potent natural anti-inflammatory properties, comparable in some studies to those of conventional anti-inflammatory drugs, but without their long-term gastric or cardiovascular side effects. This potential makes it a particularly sought-after supplement for chronic inflammatory conditions such as arthritis, but also for sports recovery and post-exercise pain management. Online searches reflect growing curiosity about its neurological applications, with preliminary studies suggesting promising neuroprotective effects and preventative potential against age-related cognitive decline.
Liposomal Turmeric - Zooki
Turmeric Latte - Blume
Turmeric powder - Kiki Health
Golden Moon Milk - Anima Mundi
CBD Aqua + - Kiki Health
Turmeric Elixir - Rhodista
Vitamin B12
This essential water-soluble vitamin plays a crucial role in red blood cell formation, neurological function, and DNA synthesis, making it an essential nutrient for maintaining cellular energy and vitality. Interest in B12 has increased significantly with the rise of vegetarian and vegan diets, as this vitamin is naturally present almost exclusively in animal products (meat, fish, dairy, eggs), creating a need for supplementation in these populations. Symptoms of vitamin B12 deficiency include persistent fatigue, muscle weakness, neurological disorders such as tingling in the extremities, mood disturbances, and cognitive impairment.
Liposomal Vitamin B12 Capsules - Zooki
Vitamin B Complex - Kiki Health
Energy Boost - Vitamin B12 Patches - Barrier
Vitamin D3+B12 Gummies - Mary Ruth's
Creatine
Its primary mechanism of action is to rapidly regenerate ATP, the primary cellular energy fuel, significantly improving strength, power, and muscular endurance during both short-term and intense efforts. An emerging trend concerns its neuroprotective and cognitive effects, with preliminary studies suggesting that creatine supplementation may improve executive functions, memory, and information processing, particularly under conditions of cognitive stress or sleep deprivation. Women have a high need for creatine, especially after menopause, when natural creatine levels decline in parallel with the drop in estrogen.
Creatine + Liposomal - Cymbiotika
Iron
Iron deficiency is the most common nutritional deficiency. This essential mineral plays a fundamental role in oxygen transport via the hemoglobin of red blood cells and in cellular energy production through numerous metabolic pathways. Interest in iron supplements is particularly high among women of reproductive age, who regularly lose iron during menstruation and whose daily requirements are almost twice those of men.
Liquid Ionic Iron Concentrate - Kiki Health
Spirulina
Spirulina is among the most sought-after superfoods. Its exceptionally dense nutritional composition makes it a unique dietary supplement, containing between 55% and 70% complete protein (including all essential amino acids), a wealth of vitamins (particularly B vitamins and beta-carotene), minerals (iron, magnesium, potassium) and rare phytonutrients such as phycocyanin, a blue pigment with remarkable antioxidant and anti-inflammatory properties. In the field of athletic performance, it is attracting attention for its ability to improve endurance and accelerate recovery, thanks in particular to its antioxidant effects that combat the oxidative stress generated by intense exercise. Spirulina has demonstrated an ability to bind to heavy metals and other environmental toxins to facilitate their elimination.
Spirulina Powder - Kiki Health
Spirulina Tablets - Kiki Health
Wondergreens Superfood Gummies - Plant People
Melatonin
Melatonin is generating considerable interest, reflecting growing concerns about sleep quality in our modern society, exposed to artificial light, digital screens, and irregular lifestyles that disrupt our natural circadian cycles. Often referred to as the "sleep hormone," this endogenous substance is naturally secreted by the pineal gland in response to darkness, orchestrating our sleep-wake cycle and synchronizing our internal biological clock. It offers a natural alternative to conventional sleep aids with fewer side effects and no risk of addiction. Beyond its well-established chronobiotic effects, recent scientific research has highlighted melatonin's remarkable antioxidant potential, capable of directly neutralizing various free radicals and stimulating the activity of endogenous antioxidant enzymes, prompting research into its potential applications in the prevention of cellular aging and various degenerative diseases.
Big Sleep - Melatonin Patch - Barrier